Impressive Performance
The Ad Sitelinks tool allows advertisers like you to provide more significant access to your customers as they click on links directly from your ads on Google. The link leads web users to relevant content in your sites, which in most cases, ultimately convinces them to make a purchase of your product or services.
According to Google, advertisers who added one-line Sitelinks in their campaigns observed a significant increase in their click-through-rate (CTR); in fact the jump is pegged at over 10 percent. Meanwhile, campaigns with two-line Sitelinks have experienced an even bigger leap of their CTR at over 30 percent. Some companies are fortunate enough to have been reaping incredibly better results, like the auto insurance company Nationwide Insurance. The company has reported an increased CTR of 73 percent, as well as an increased conversion rate at 60 percent within a 90-day-period.
The Ad Sitelinks feature offers your customers the opportunity to explore your site as soon as they see the search page on their monitor. You no longer have to wrestle with other advertisers into luring them deeper into your sites; all it takes is one or two lines and you’d have potential customers clicking, browsing, and buying your product.
The Ad Sitelinks feature was added to the Google AdWords family in November, with the goal of helping web users find the appropriate information. Nearly a year since its launching, it has not only made web searches easy, fast and relevant; it has made online businesses flourish in the best manner possible.
What are you waiting for then? It’s time to get those Ad Sitelinks set up.
Increase your site traffic with Google Adwords Training. Claim your free seat on our next Adwords Webinar
]]>Adwords may have thought that placing the reports in the Campaigns tab will make it easier for us to access them and they’re right. But these changes need some getting used to and I understand that some of you might need some time to understand where everything is. Some segmentation and statistics options are moved somewhere else, but if you’re persistent, you can find them eventually.
The new reporting format does have some spiffy features that are only available in the Campaigns tab. These features can be found in the advanced reporting options, such as segmenting statistics by device and click type. You can also find a Dimensions tab which help you view and segment performance by choosing which dimensions you want.
The Dimensions tab help you see statistics that are segmented by hour within a day so you’ll know how many of your customers love shopping during lunch break. You can also divide the statistics according to quarter so you can see your ad performance through a longer time period. Another neat segmentation choice is Destination URL which tells you which pages on your web sites are attracting more traffic and which pages are giving you more profits.
We understand that you may be miffed at the changes, but I promise that these new features are powerful and will give you more understanding of the status of your ad campaigns. So persevere and you’ll get the hang of it in no time.
Increase your site traffic with Google Adwords Training. Claim your free seat on our next Adwords Webinar
]]>Spread the Good Word about AdWords
PPC advertisers are encouraged by the AdWords crew to choose their medium between a written article with a maximum of 750 words, or a video which runs a maximum of 3 minutes.
Your creative output must reveal the story of your company and how AdWords services have greatly helped it bloom. Participating in this little exercise will immediately put you on the web map with other contributors, and will make you part of Google history.
Inside AdWords crew member Jason Shafton encouraged advertisers to participate, saying that “We’re all deeply inspired by your ambition, creativity and innovation as we’ve all worked to build this new online advertising world over these past ten year.” Shafton added that participating advertisers will be featured on a global map that will be displayed by Google in December.
Need Some Creativity?
We know you can’t wait to start on your video or article, but before you go and unleash your creative streak, here are some pointers in making the video or in writing your article:
Prepare a great introduction. For videos, it would help to use some good music or a short anecdote before you begin revealing your company profile.
Sure Success
Product Listing Ads enables potential customers to take a look at your products even without visiting your site. This increases your chances more in doubling significant traffic, in growing higher quality leads and in increasing the ROI for your search ads. This advertising tool is part AdWords Product Ads. It works like Product Extensions, allowing you to add product photos and their corresponding prices to keyword-targeted text ads. When a web user conducts a search and types in a keyword, your product would be shown if the query matches your item. This means greater exposure for the products you have listed in your Google Merchant Center account. The best part of all is that you no longer have to brainstorm over forming new keywords or ad slogans for this feature, as these are not needed. Once there’s a match, your corresponding product list is automatically generated on the page.
It’s wise to take advantage of this tool, as it only spells profit for you. Go ahead and update your product list. Take the best pictures of your items and upload it on your Google Merchant Center account. Don’t worry if you’d seem like a madman updating your AdWords account because by next week, as Google launches this feature full blast on the web, you’d be one of those watching their business grow exponentially, and you’d be grinning from ear to ear, glad you acted in time for the big launch.
]]>This feature is quite useful for mobile users most of all, because it provides specific content, so that they get the information that they seek in a faster way, and they get to complete transactions in a quicker manner too.
Adding the Mobile Ad Sitelinks to your campaign is essential, especially if your product or service caters to people on the go, customers who need answers fast. Because websites are mostly tailored for PCs and laptops and not for mobile devices, mobile users may find it difficult to navigate through sites with the standard format; they’d grope and get lost along the links and they may end up quitting instead of buying. With Mobile Ad Sitelinks however, you’re making it easier for this kind of customers to access your web pages.
If you’ve already enabled Ad Sitelinks on desktop, there’s nothing to worry about; you could sit back and enjoy seeing your CTR grow. Make sure though that your ads are opted-in to run on iPhone and other similar devices with full internet browsers.
If you haven’t done any enabling yet, this it’s about time you go to your AdWords account and turn on the feature.
Increased CTR and increased ROI. These are two reasons you simply must have the Ad Sitelinks features on your campaign.
Increase your site traffic with Google Adwords Training. Claim your free seat on our next Adwords Webinar
]]>The company, Marin Software, disclosed that just after two weeks that Google Instant was launched, they observed a jump in sales growth in their clients’ charts. The company manages an estimated $1.3 billion in spending by big clients such as retailer giant Macy’s and the popular travel firm Kayak. Marin’s VP for marketing Matt Lawson explains that the frequency of ads appearance grew by 9%, the frequency of clicks increased 5%, and revenue jumped 2%.
Google Instant gives advertisers an advantage because as soon as the web user types in a query on the search bar, it immediately generates suggestions even before a word or phrase is completely encoded. The suggested results give advertisers only significant clicks on their ads. Lawson stresses that this singular fact has saved advertisers money, as the cost on paid clicks dropped 3%. Now, there’s more value for the money that advertisers spend on their PPC campaigns.
This scenario is a whole lot different in September, when advertisers predicted that the feature might actually pull down their ROI. According to Lawson, advertisers expressed fears that Google Instant may actually be “a little bit of evil.” Thankfully, data from Marin Software show that it is not the case.
Google however remains firm on the premise that Google Instant was not developed for any financial impact. Jonathan Rosenberg, VP for Product Development at Google, emphasized this week that the feature only intended to shorten web searches, nothing more. As they’ve stressed early on, Google Instant would have minimal impact on advertisers, as the feature is more focused on giving web users fast and efficient web searches. However, with this observation and disclosure by Marin Software, it seems that Google Instant is making life better for both entities – advertisers and consumers – in the world of internet marketing.
Increase your site traffic with Google Adwords Training. Claim your free seat on our next Adwords Webinar
]]>1. The Review. This type showcases as many as 6-10 products on a single page, with each product being featured with a review. A review discusses customer feedback on your products or services, its strengths and weaknesses. Customer reviews are quite an effective marketing tool because it uses the experience of consumers to convince fellow consumers that the product or service is worth trying. Take care to give as much as 10 options on your landing page though, and make sure the reviews you choose are balanced.
2. The Testimonial. This type of page showcases only one particular product, so that the text needs to be convincing enough for web users to make that decisive click after they read the last paragraph. The testimonial should be written on the first person point-of -view, and must contain a comprehensive profile of your product or service. You must do your best to convince your reader by giving them a list of all the benefits they’d get and some sample scenarios from your very own experience.
You may try these two types of landing page all at once or one at a time. Monitor your results, and you’d be glad you made the changes.
Increase your site traffic with Google Adwords Training. Claim your free seat on our next Adwords Webinar
]]>One Fitting Example: Shoes of Prey
Custom AdWords campaigns are instrumental for the immense success of the online shoe company, Shoes of Prey. It has depended on custom-built ads to make its business flourish. As an advertiser, it would be best for you to get some inspiration from its founders, so that you too, may use custom AdWords campaigns to your best advantage.
Founders Mike Knapp, Michael Fox and wife Jodie Fox were looking for the right business idea when Jodie’s friends started asking her to design their shoes. Immediately, the trio saw an opportunity to start a custom shoe design company. Their aim is to let the customer experience designing their very own shoes. This unique and daring offer is made possible for Shoes of Prey by Google AdWords.
At present, an estimated 10 percent of shoe sales for the company are attributed to AdWords customers; 40 percent of such sales are made to international buyers. Shoes of Prey is quite successful with the global market because the company makes the best use of custom AdWords campaigns. One marketing tool that they use is the offer of gift certificates for special occasions, like Mother’s Day. They easily edit text ads to match the linguistic tone of each location.
Shoes of Prey uses AdWords to promote such certificates while it uses Google Insight to determine each location’s peak search dates. With such a strategy, the company is effectively targeting their market. Knapp affirms that with AdWords, they are able to customize their campaigns in a very intricate and intimate way. He says, “We time specific AdWords campaigns to target each of these events. Mother’s Day is on a different day in different countries, so AdWords lets us run ads at different times of the year for the various countries, and edit the ads so they speak to users in those countries. For example, we’ll mention the price of our shoes in euro in Ireland and in dollars in the U.S.”
Your Success Story is Up Next
You too, could use the same strategy as Knapp and his partners did. With the power of Google’s custom AdWords campaigns, you could easily grow your business in a similar manner. Start writing your success story now!
Increase your site traffic with Google Adwords Training. Claim your free seat on our next Adwords Webinar
]]>More and more advertisers are expressing their delight on how the Google Display Network has doubled their traffic and ROI. One primary strength of this marketing tool is contextual targeting, as it helps advertisers reach their users in a most significant and effective manner. This kind of targeting prompts advertisers to show their ads right next to related web content that users visit across several different sites on the Google Display Network. Matching your ads with the user’s internet behavior is an ingenious marketing strategy, something you simply must take advantage of in the competitive world of online advertising.
Defining Contextual Targeting
Before delving into this marketing tool though, you must first learn how it really works. After all, we’ve often advised advertisers like you to study each marketing move that they have to make. According to Google, contextual targeting means using a matching system wherein your ads are matched with sites within the Display Network. Google reveals that, “our system analyzes each site’s content and theme, considering factors such as text, language, link structure, and page structure.” Such factors aid Google in determining the central themes that dominate each website; it then attaches AdWords adverts that correspond to the page. Google uses your keywords list, your location and your language for the matching. The results page then shows only the most useful information to users, ads and links that they are interested in and could relate to. This is quite an ingenious marketing strategy, as users would surely feel that their search pages are tailored according to their profile, thus feeling that personal touch that never fails to win over consumers.
More Reasons to Take Advantage of the Contextual Targeting
Google recently launched an improved feature where advertisers like you are provided the insight into what particular sites your ads may appear on. With this new feature, you could develop and improve your ad campaigns before running them. This gives you enough leverage in optimizing your ads, and in making sure that they are in parallel with the demands of your target market.
Increase your site traffic with Google Adwords Training. Claim your free seat on our next Adwords Webinar
]]>